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Privacy Policy

We Create takes the privacy and security of all its users seriously and is committed to protecting your personal information. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

This notice was updated on 5th May 2019. It may be updated to take into account changes at We Create or to reflect changes to regulation or legislation. We Create may at any time change this policy by publishing a new version on our website. Please check back from time-to-time. You accept that by doing this We Create has provided you with sufficient notice of the change.

Data protection:

We operate in accordance with current UK and EU data protection legislation.

We Create is the data controller of your personal information.Contact details for We Create:

We Create, c/o Hardwick Gallery, University of Gloucestershire, Centre for Art & Photography, St Paul's Rd, Cheltenham, Glos. GL50 4BS

Tel: +44 (0) 1242 714558 


If you have questions regarding your data or its use, please contact the Data Protection Manager by email:

 Or by phone: +44 (0) 1242 714558

Your personal information will not be used for any unrelated purpose without your consent. By disclosing your personal information to us, by using our website or by telephone or written correspondence, you consent to the collection, storage and processing of your personal information by We Create.

Please read the policy carefully as by providing your personal data to We Create you will be deemed to have consented to the processing of such data.

How/When do we collect your data?

Generally, we collect your information when you decide to interact with us. We Create may collect certain specific personal information from when you join our mailing list, book tickets or register to attend events, visit the gallery, respond to campaigns or call outs, provide feedback, by visiting our website, or by interacting with us by email, telephone or through written correspondence.

When visiting our website we may collect data using Google Analytics. We collect information about how our visitors use and navigate our website.

What information do we collect about you?

The sort of personal information we collect about you may include your name, mailing address, home or mobile telephone number, e-mail address and preferences.

We do not collect or process sensitive data (such as ethnic origin, physical or mental health, political or philosophical views or sexual orientation).

How do we use your data?

We only collect the information thatʼs necessary to carry out our business, provide a service or carry out a contract with you (e.g. to fulfil ticket requests) or to keep you informed of our activities. We would use it contact you with important information relating to your booking, such as confirming your order, reminding you of an upcoming event youʼve booked for or letting you know about changes or issues that may affect your visit.

Where we have your consent we will send you updates via email about whatʼs on, opportunities or news.

We will process data where we have justifiable reason (including legal obligation and legitimate interest).

How we may also use your personal information:

  • To communicate with you, for record keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track activity on our website, to publish trends or to improve usefulness and content.

  • To classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure weʼre sending relevant messages to each group.

  • To measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.

  • To analyse and continually improve the services we offer including our artistic output, our website and our other products.

  • To keep our database accurate and relevant.

Information collected through Google Analytics is used to report to funders such as Arts Council England and to analyse usage of the website so that we can work to improve user experience.

Who might we share your information with?

We will not disclose personal data to any third parties or external organisations, other than data processors carrying out work on our behalf. An example of such a data processor is our bulk email distributor, MailChimp, or other service providers who work on behalf of We Create such as website hosting, database, email delivery services or ticket processing, such as Eventbrite.

Your personal information may be disclosed only to relevant representatives and working groups of We Create. Only necessary information is disclosed.

We will not sell, distribute or disclose your information to third parties without your explicit consent.

We will ask for your consent to share personal information with like-minded arts organisations, exhibition partners or others who work in collaboration with us.

Data security and storage

We take reasonable steps to protect all of your personal information we hold from misuse and loss and from unauthorised access, modification or disclosure. This protection applies in relation to information stored in both electronic and hard copy form. Despite all our precautions, no data transmission over the internet is 100% secure. So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose.

If you ask us to stop sending direct marketing communications to you, we will keep the minimum amount of information (e.g. name, address or email address) to ensure we adhere with such requests.

Other websites

Our website may contain links to other websites which are outside our control and are not covered by this privacy notice. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

We Create is not responsible for the privacy notices and practices of other websites even if accessed using links from recommends that you check the policy of each website you visit and contact its owner or Data Protection Manager if you have any concerns or questions.

Your choices

All reasonable steps are taken to ensure your data is accurate, complete and up-to-date. You can ask to amend the personal information that we hold on you, or request that we stop contacting you. Itʼs your data and we want to make sure you are in control of it. You can update your details through Mailchimp. Or, if you prefer, you can contact us by phoning, emailing, or writing using our contact details: We Create, c/o Hardwick Gallery, University of Gloucestershire, Centre for Art & Photography, St Paul’s Rd, Cheltenham, Glos. GL50 4BS 


Tel: +44 (0) 1242 714558




You can also request full details of personal information we hold about you under the General Data Protection Regulation, by contacting the Data Protection Manager at We Create. Please email a description of the information you would like to see, together with proof of your identity to

You have the right to lodge a complaint with the supervisory authority, The Information Commissionerʼs Office –

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